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About the book

Every entrepreneur needs to make the money they deserve, work fewer hours and experience the pleasures of life more.

In this book, you’ll discover all the secrets you need to know in order to finally design your ideal entrepreneurial lifestyle.

You should only focus on what your strengths are and outsource the rest. In this book, you’ll learn the most efficient way to do just that.

You could be sending your clients right into the hands of your competitors. After reading this book you’ll know how to make them come happily your way – which equals greater profits for you!

And speaking of clients, you’ll also learn exactly how to target your ideal client – no more wasted time and energy selling to the wrong customer!

The purpose of your website is to get your visitors to actually do something. Learn how to clearly get them to click on the buttons they need in order to make conversions fast.

You’ll also learn how to target your clients through social media. Hint: Your Facebook page isn’t about selling… Running your own business can be so overwhelming, but with this book, it’s not – all the steps are here to follow.

What’s more, when you read this book you’ll also gain access to a secret list of must-use online services for boosting your business – special discounts are included.

This is the book that will give you the kick in the butt you need to take your business to the next level. If you’re ready to learn all of this and more, you’ll find this book a truly fascinating read.

What people say

Doesn’t get any better! It’s that simple!


Siif Floor

Brand Builder, mentor and networker

For those who run an online business, you will here learn how to make it into a money maker. Who would not want one of those…


Bruno Høiberg

Online marketing consultant

Everything you hear about Ricco Mortensen is true.


Kasper Rasmussen

E-commerce coordinator

The content of the book

Here’s the table of content of the book:

About the author

I’m an expert in digital entrepreneurship, speaker and author with a uniquely European entrepreneurial flair. I’ve worked my way up through the ranks – from McDonald’s cashier in Denmark to an esteemed expert in digital entrepreneurship.

My strengths lie in my endearing personality, with a knack for innovative and logical problem-solving, conjuring up and executing big ideas, and sharing my ingenious business solutions with clients, students, and friends.

My journey hasn’t always been a bed of roses. I’ve travelled through hell and high water to get to where I am today, and I celebrate these challenges because now I can teach you how to avoid making the mistakes I did.

In 1997 I started my very first business – building computers, websites and online shops for clients. Some of my early entrepreneurial adventures include coming up with cutting-edge solutions for various companies and developing SMS reminders services for Danish bookstores, libraries, and beauty salons. I even developed a worldwide document scanning service and even a full-service intranet for McDonald’s.

In 2012 I began teaching online marketing at VIA University College, Denmark’s largest university of applied science. Since then I have been lecturing and inspiring entrepreneurs.

Today, I am best known for my ability to help aspiring entrepreneurs build a successful business online.

One of my greatest talents lies in the combination of creating smart online strategies, company and tax planning as well as designing your entrepreneurial lifestyle. All with the purpose of helping my students and clients make the most profit from their hard-earned money.

To date, I have educated thousands of students and consulted hundreds of clients. I continue to do so by teaching on courses for digital entrepreneurs in Valletta, Malta where I also live.

I’m the chairman of the Ricco Mortensen Foundation, a non-profit charitable educational organisation, aimed at teaching as many entrepreneurs as possible how to build their business and dream life as an entrepreneur.

Book type: PDF ebook
Number of pages: 72 pages
Publisher: Ricco Mortensen Foundation
Author: Ricco Mortensen
Language: English
ISBN: 978-87-998835-5-4