8 mistakes

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8 mistakes even the most experienced online entrepreneurs make and how to make money avoiding them.


About the book

Every entrepreneur needs to make the money they deserve, work fewer hours and experience the pleasures of life more. In this book, you’ll discover all the secrets you need to know in order to finally design your ideal entrepreneurial lifestyle.

You’ll learn the latest tips and tricks of the trade from Ricco Mortensen – one of Europe’s most esteemed experts in digital entrepreneurship.

You should only focus on what your strengths are and outsource the rest. In this book, you’ll learn the most efficient way to do just that.

You could be sending your clients right into the hands of your competitors. After reading this book you’ll know how to make them come happily your way – which equals greater profits for you!

And speaking of clients, you’ll also learn exactly how to target your ideal client – no more wasted time and energy selling to the wrong customer!

The purpose of your website is to get your visitors to actually do something. Learn how to clearly get them to click on the buttons they need in order to make conversions fast.

You’ll also learn how to target your clients through social media. Hint: Your Facebook page isn’t about selling… Running your own business can be so overwhelming, but with this book, it’s not – all the steps are here to follow.

What’s more, when you read this book you’ll also gain access to Ricco’s secret list of must-use online services for boosting your business – special discounts are included.

This is the book that will give you the kick in the butt you need to take your business to the next level. If you’re ready to learn all of this and more, you’ll find this book a truly fascinating read.

Learn about the content of the ebook

Here’s the table of content of the book:

[df_blockquote ver=”2″ border_size=”8px” color=”#A78F68″]Mistake #1:
You earn too little, because you work too much[/df_blockquote][df_blockquote ver=”2″ border_size=”8px” color=”#A78F68″]Mistake #2:
You are sending your customers directly into the hands of your competitors[/df_blockquote][df_blockquote ver=”2″ border_size=”8px” color=”#A78F68″]Mistake #3:
You talk to people who will never be your customer[/df_blockquote][df_blockquote ver=”2″ border_size=”8px” color=”#A78F68″]Mistake #4:
Your website is like a leaky bathtub[/df_blockquote][df_blockquote ver=”2″ border_size=”8px” color=”#A78F68″]Mistake #5:
You think you can sell on social media[/df_blockquote][df_blockquote ver=”2″ border_size=”8px” color=”#A78F68″]Mistake #6:
Your emails are not as good as you think[/df_blockquote][df_blockquote ver=”2″ border_size=”8px” color=”#A78F68″]Mistake #7:
You are wasting your hard earned money on the wrong online ads[/df_blockquote][df_blockquote ver=”2″ border_size=”8px” color=”#A78F68″]Mistake #8:
You have set the wrong goals in your online business[/df_blockquote][df_blockquote ver=”2″ border_size=”8px” color=”#A78F68″]Get free access to the list of must-use online services[/df_blockquote][df_blockquote ver=”2″ border_size=”8px” color=”#A78F68″]Appendix: Tasks for your online business[/df_blockquote]

About the author Ricco Mortensen

Ricco Mortensen

Ricco Mortensen is an expert in digital entrepreneurship, speaker and author with a uniquely European flair. He worked his way up through the ranks – from McDonald’s cashier in Denmark to one of Europe’s most esteemed experts in digital marketing and entrepreneurship.

Ricco’s strengths lie in his endearing personality, with a knack for innovative and logical problem-solving, conjuring up and executing big ideas, and sharing his ingenious business solutions with clients, students, and friends.

His journey hasn’t always been a bed of roses. Ricco travelled through hell and high water to get to where he is today, and he celebrates these challenges because now Ricco can teach people how to avoid making the mistakes he did.

In 1997 Ricco started his very first business – building computers and websites and online shops for clients. Some of his early entrepreneurial adventures include coming up with cutting-edge solutions for various companies and developing SMS reminders services for Danish bookstores, libraries, and beauty salons. Ricco even developed a worldwide document scanning service and even a full-service intranet for McDonald’s.

In 2012 Ricco began teaching online marketing at VIA University College, Denmark’s largest university of applied science. Since then he has been lecturing and inspiring entrepreneurs at various events across Europe.

Today, Ricco is best known for his ability to help aspiring entrepreneurs build successful online businesses. One of Ricco’s greatest talents lies in the combination of creating smart online strategies, company and tax planning as well as designing your entrepreneurial lifestyle. All with the purpose of helping his students and clients make the most profit from their hard earned money.

To date, Ricco has educated thousands of students and consulted hundreds of clients. He continues to do so by teaching on courses and diplomas for digital entrepreneurs in Larnaca, Cyprus where he also lives.

Ricco is the chairman of the Ricco Mortensen Foundation, a non-profit charitable educational organisation, aimed at teaching as many entrepreneurs as possible how to build their business and dream life as an entrepreneur.

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