Postgraduate Certificate (PgC) in Digital Entrepreneurship

Module 2: Digital Strategies and Customer Segmentation

Module Description

Module learning outcome


Module ECTS points

2 credits (what is this?)

Total efforts hours

63 (12 class hours, 15 group hours and 36 study hours)

Module Topics

Defining your personas, your niche and online competitors

You’ll learn how to conduct a thorough and analytical assessment of your current competitors, both in the physical world but most important online, to use for your own further development of your brand and your business.

You get your segments defined for you to target and create an in-depth analysis of your personas. In addition, based on your own niche you’ll get you a thorough insight on how you can optimize with respect to your segment.

From Mass Marketing to Customer Networks

Programme Contact

You might be able to have the programme paid either partly or in full by your local government, depending on your country of residence. We can also direct you to various possible scholarships where you can apply for funding.

Mads Jensen

Programme Administrator
Let’s have a talk. Without any obligation of course!
Fill out the form or give me a call at +45 70250705.